Consumer prefer environmentally friendly products

Sustainability is becoming increasingly important in the decisions of purchasing consumers. According to the Global Sustainability Study in 19 countries this year by Simon-Kucher & Partners, 66 percent of consumers states sustainability as one of the most important five purchasing factors. According to the research; for the past year, the consumer and producers around the world struggle a number of obstacles such as inflationist prints, although sustainable products, sectors, age groups and countries are different and continue to gain importance.

Textile develops maintenance and hygiene products]
89 percent of those participating in the survey states that purchasing behaviors and preferences are lost in the last 5 years to purchase environmentally friendly products. In this direction, the main element that leads manufacturers to sustainable products is that consumers meet more sustainable products. In addition, the demand for sustainable products to attract customer in the sectors located in close to the end of the value chain seems more clearly. For this reason, it is possible to see more sustainable products or development works in the sectors such as interior and exterior paints, packaging and packaging, personal care and home care, personal hygiene and textiles, where the end user purchased directly. [

Strong regulation pressure effective[
] Another driving force facing the sustainability of the producers is regulation (leveling) printing. Due to its strong regulation printing, in more mature markets in terms of sustainability, manufacturers take quick steps to improve existing sustainability levels. Today, 32 percent of consumers are willing to pay more for sustainable products/services. 37 percent of respondents stated that they are willing to pay more for sustainable products and services when it comes to consumption products. Simon-Kucher Director Story Diamond, “In Turkish market, textile, personal and home care, hygiene products and internal/outdoor paints, sectors are constantly growing in sustainability. Companies in this field have said that they can sell their products with the right positions and strategies with a 40% higher pricing.

Influential the acquisition of inflation printing
According to the explanation, in recent times, inflation printing, sustainable product and services have a negative effect on purchasing. 33 percent of global participants say that they are less likely to purchase sustainable products and services due to increased prices. Raw material supply is another obstacle in front of the sustainable product demand. Being a limited amount of sustainable raw materials supplier, manufacturers leave it difficult on access and cost management side.