World Day moves from Apple
One of the most spoken brands of this week was Apple. The company, who heard about significant steps in the environment under the 22 April World Day, announced that Apple branded products will turn back for free. While there are different applications according to the countries, Apple gives gifts to the product owner for recycled product. The company aims to sign significant savings in energy and production materials and reduce carbon footprint.
Apple was not the only important announcement on this week. Apple CEO Tim COOK’s “Better” advertising film, also supported the above motto. The film opened with solar panel images tells Apple’s production to be sensitive to the environment in all processes, says “We want to leave a better world than we found”.
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Apple was not the only important announcement on this week. Apple CEO Tim COOK’s “Better” advertising film, also supported the above motto. The film opened with solar panel images tells Apple’s production to be sensitive to the environment in all processes, says “We want to leave a better world than we found”.
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Advertising film is released in the “Environment” section released on the Apple’s website. The Letter of Lisa Jackson, the Vice President of Apple’s Environmental Initiatives in the same section, complements two attempts above. In the letter of Jackson, it states that the company uses more green materials to reduce its impact on the environment, they do comprehensive studies to develop new methods that will protect resources.
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Apple’s phrase “not only creating the best products in the world,” Jackson summarizes the work done in this regard as follows:
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- All data centers use clean energy sources such as sun, wind and geothermal.
Source: Sustainable Business