17 Partnerships for the Goals

For my country: biases for gender equality

For my country: biases for gender equality
17
In terms of economic growth and development, the creation of a business environment that allows women to be represented at a high rate and equal opportunity is more important every day.

The Business World and Sustainable Development Association – SKD, aiming to reveal a difference in this regard – SKD published the Report of Women Employment and Chance Equality Experiences from the Business World to ensure the equality of opportunity in our country, reduce the difference between female and male employment rates and strengthen the country economy.

AFD and TSKB’s support, Koç Holding and PwC Turkey’s co-operation report, SKD member eight companies’ experience in female employment and opportunity equality. With detailed experience of all these experiences and sacks, SKD present a practical learning purpose to companies who want to improve in the equality of the opportunity. [[T]]]] [[[T]] In order to examine the subject of equality of opportunities that create significant in awareness business models, and to browse to successful models, we are located in the Environmentist Biz:
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Koç Holding




Forget: For gender equality, biases should be brought



Koç Holding, aiming to equal in every level and every business category for gender equality, conflicts on refugees for traditional role distribution and creating gender-friendly workplaces. In this context, 95 thousand employees organized awareness programs for 10 thousand franchises and suppliers, support the freedom and exploitce of successful samples.

PROBLEM NEY?
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The visible lowness in the employment rates of women in Turkey is accessible in Koç Community companies. On the other hand, a transformation that will be in the Koç Community, which is important part of Turkey in terms of the sector and the number of employees, is expected that the country can be sampled in this field. [
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President Mustafa V. Koç Holding, who started the work of gender equality with Koç’s vision, coupled speed to work with the signature of Equality in Work in 2013. In 2015, the United Nations (BM) Women’s Unit and the UN Global Principles of Strengthening the Women’s Common Text. Koç Holding is selected from the global level of 10 Impact Leaders (Impact Champion) under the HeForShe Project conducted by the UN Female Unit.

. President of the Board of Directors after the Renew of Koç in 2016. AaUppercase

Regularly total employees, new employee, top management and female rates are being awarded in the Board of Directors and shared in global HeforShe notifications. During studies, especially women’s work-men’s job separation is determined to be a problem where the Community is operating in some industries. In these industries, it is necessary to convert perceptions for gender molds and move to start sample applications.

How Does It Work?
Koç Holding set up in 2006 ]]]] ]] The term contact of the project as 'collectively gender equality". In 2015, with the support of the upper management ]]I Support the Social Gender Equality for the country Project] [ is being turned out.

Thanks to the Koç Community and multiplier effect with the project, it is necessary to create awareness on the causes and results of gender equality, as well as to be a role model in the pursuit of a more equality approach in business culture and social life.

Within the scope of the project that is accessible by the active participation of 350 employees and 118 franchises in the Koç Community, gender equality seminars are organized and moved to create perception change. It is possible to reach local snacks (youngs, public employees, employers) and transfer information about gender equality.
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]]Mother Children Educational Foundation (AÇEV)[]]]]]], ]]Turkey Foundation for Family Health and Planning (TAPV)]]]]]]] ]]]]]]] and []Koç University Gender and Female Research and Application Center (COÇ-KAM)]]]]]]]]]]]]]]]]]. In the first time of the project, employees reach 80 percent. From the end of 2017, dealer works are planned to continue and to be divided into seminars of all employees. [

In line with the needs of companies from people involved in seminars and workshops, projects development is expected to transform their workplace into the gender equality axis. © Copyright 2018. All Rights Reserved. [
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Another important part of the impact area of Koç Community is the communications works of Koç Brands. Through brands with strong communications platforms and tools in different industries, communication works are accessible from various channels to women, men, families. In this context, with marketing and communications teams in the change of gender molds, Koç Community Group companies have an important role in the agency that work together. With this prediction, a guide breaks “Social Gender Equality in Communication” to create changes in communications works that deliver traditional role distribution large masses. With creative communication, brand and marketing teams in Koç Group companies in the light of this guide, companies are organized for agency close to 40 with advertising, social media communications, public relations and event management.

] ARE ATTENTION OF THE GIFTS? [
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In 2015, I supported Gender Equality for My Country Project at the end of the first period of 60 thousand employees are accessible to approximately 6 thousand people in the local via merchant. From the end of 2017, dealer works are planned to continue and to be divided into seminars of all employees. [

The project is viewed by the employees. The satisfaction rate of the correspondent to their educational friends.

Continuity and takece of the project with the project results out by the companies who complete training in the Holding. employees share in mind seminars have identified the main problem and opportunity areas in the gender equality axis when they turn to companies and development projects. This project is compatible with business strategies and shareholder. These works in companies are supported by Koç Holding, announced in the community and are organized with awards. Arçelik LG Project, which has 50 percent female ratio in air depth production belt among award-winning projects in the country of my country, and student at promoting women to choose engineering profession, developing awareness on the importance of the equality of opportunities for women and men in the educational field and profession selection [Ford Otosan Bal BeesEngines Project yer.
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[ What IS THE MASTERS? [
In the planning and implementation phase of the project, it was not very easy to swim with bias. For this reason, long studies have been conducted in the fields of training for employees and dealers, selection of examples, communications and expression style. Similarly, the dynamics in these areas were taken into consideration during the guidance and maintenance of the marketing and communication professionals. The examples of the correspondent can empathize are designed with a method that allows them to develop themselves and their work in time.

It turned out to plan how to dominate the learners after their awareness work. gender equality can be seen direct to behavior. For this purpose, more focused on gender equality in the axis of the business environment, the binding of the second round of examples of work grounds.

The third development area has different features of projects by Community companies. A Guide was born to ensure that all projects are sustainable, to ensure the harmony and to measure the effects of work results.

Source: Sustainable Business