Unilever reduces ecological footprint with “Green Dots”

Unilever converts sales and distribution points to ‘Green Dot’ Project, which is the first in the world. Unilever, who builds the business plan on ‘Sustainable Life Plan, Goal to reduce the ecological footprint of sales and distribution points with its customer in 2013.

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Unilever Turkey Sales and Customer Development Deputy President Cem Tarık Yüksel stressed that environmental problems in our world, but everyone can be tired by falling on alive, so it is very important to fulfill the leaking on each ring, from production to consumption.

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With this bold, Yüksel that states they set up in order to convert local market chains and distribution points into a ‘Green Dot’ in line with tempo principles, “Unilever, the average percentage of our environmental footprints of 68 percent on the consumer side. In raw sources materials, we can see that this proportion is around 27-28 percent, when we look at the production sites of locks, the rate is 3 percent. One of the most important points that we can inform the consumer about the 'stainability' of the stores with key points we meet with the consumer, we thought it is a showcase. Here the Green Point Project was born from this idea.

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Unilever is the only work on each store with the Green Point Project, which is held in cooperation with Turkey and WWF-Turkey and determines what the store can according to its location and conditions. Then the limits that can be solved by the point of sale are shared. WWF-Turkey controls what stage is in close with certain periods. At the end of the process, the ‘Green Point’ diploma is awarded by WWF-Turkey. It is necessary to continue to work to keep diplomas in hand, focused on new goals.

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Cem Tarık Yüksel, indicating that Green Dots can save 33 percent of electricity using LED systems in outdoor lighting, stressed that this comes into the benefit of carbon emissions, which provides up to half a football field. According to the information raised, a Green Dot can save up to 85 percent compared to normal taps using water-efficient fixtures and sensory plugs. With the use of energy-efficient chiller, 8,241 kWh per year can save energy, which is equivalent to 55 storage fuels of an average small family vehicle.