What is the ‘Carbon footprint?’
The results of the Consumer Carbon Age Awareness Research, which measures the awareness of consumers on carbon footprint for the first time in Turkey. The research of SB® Brands For Good, experienced with the mission of adopting a more awareness and responsible lifestyle by combining the powers of brands, reveal stunning data. Accordingly; if the society almost half hears the concept of carbon footprint, one of the most important topics to fight the climate threat, only 26 percent of those who count that they have information on the subject. Only 36 percent of those who have information can depend on carbon footprint.
The transmitter does not have information in real sense]][[T]]Brands For Good research unusual out the first time in Turkey with the aim of determining the awareness and knowledge level of consumers about carbon footprint, identifying action and behaviors taken to reduce carbon footprint and redirect brands in this direction. The research conducted with the support of Ipsos, Adidas, Borusan Otomotiv, Eti, PepsiCo and Yapı Kredi revealed that consumers are not familiar with the concept of carbon footprint. [[
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Can changes 36 on the face]][
The research conducted with 800 people across Turkey shows that the society is almost half (48 in the earth) is the concept of carbon footprint, but only 26 percent of them have information about the concept. Only 36 percent of those who know about carbon footprint identifying this concep Tags. The research reveals that the consumer should be understood of what to do to reduce carbon footprint. The behaviors that are most effective to reduce the carbon footprint of those exploration in the research are sorted asfarm trees, taking cycles for energy saving, optimizing durable and reusable products and recycle them. It is important that consumers can be done easily in everyday life. This result also shows that consumers should be informed about what tree can go beyondfarm to reduce carbon footprint. According to consumers, the main industries held responsible for carbon release are automotive, bulk transportation, energy, durable products, personal care, construction and food.
] Great task for the brand]
]Semra Sevinç, Managing Director of Sustainable Turkey and Sustainability Academy, said that the most important factors for the climate control of the research provide significant insight into the carbon footprint. "The joy that you can reduce the carbon release by taking responsibility with its own behavior to cope with the progressive climate control, said, "When we evaluate the results of the research, it is possible to count that brands fall big tasks on this. First of all, the mark on responsible consumption required to reduce the carbon release should be met of the consumer with marketing and communications activities, they need to help them to adopt these behaviors. I think that the consumer can have these goals, and most importantly, the marketing strategies of brands are important to plan to focus on this behavior change and speed up conversion can also be possible with business soldiers. "
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Etki should be linked to each other
Ipsos Turkey CCO Jasmine Özen Gürelli made the following assessment: "We observe that possible sort some behaviors needed to reduce carbon footprint. But we’ve seen that they’re the most easy to apply in everyday lives. Most importantly, even if the consumer ranks the behaviors that need to be seen to reduce carbon footprint, we can also count that each behavior is not associated with the effect in connection with each other. "
The transmitter does not have information in real sense]][[T]]Brands For Good research unusual out the first time in Turkey with the aim of determining the awareness and knowledge level of consumers about carbon footprint, identifying action and behaviors taken to reduce carbon footprint and redirect brands in this direction. The research conducted with the support of Ipsos, Adidas, Borusan Otomotiv, Eti, PepsiCo and Yapı Kredi revealed that consumers are not familiar with the concept of carbon footprint. [[
[[
Can changes 36 on the face]][
The research conducted with 800 people across Turkey shows that the society is almost half (48 in the earth) is the concept of carbon footprint, but only 26 percent of them have information about the concept. Only 36 percent of those who know about carbon footprint identifying this concep Tags. The research reveals that the consumer should be understood of what to do to reduce carbon footprint. The behaviors that are most effective to reduce the carbon footprint of those exploration in the research are sorted asfarm trees, taking cycles for energy saving, optimizing durable and reusable products and recycle them. It is important that consumers can be done easily in everyday life. This result also shows that consumers should be informed about what tree can go beyondfarm to reduce carbon footprint. According to consumers, the main industries held responsible for carbon release are automotive, bulk transportation, energy, durable products, personal care, construction and food.
] Great task for the brand]
]Semra Sevinç, Managing Director of Sustainable Turkey and Sustainability Academy, said that the most important factors for the climate control of the research provide significant insight into the carbon footprint. "The joy that you can reduce the carbon release by taking responsibility with its own behavior to cope with the progressive climate control, said, "When we evaluate the results of the research, it is possible to count that brands fall big tasks on this. First of all, the mark on responsible consumption required to reduce the carbon release should be met of the consumer with marketing and communications activities, they need to help them to adopt these behaviors. I think that the consumer can have these goals, and most importantly, the marketing strategies of brands are important to plan to focus on this behavior change and speed up conversion can also be possible with business soldiers. "
]]]
Etki should be linked to each other
Ipsos Turkey CCO Jasmine Özen Gürelli made the following assessment: "We observe that possible sort some behaviors needed to reduce carbon footprint. But we’ve seen that they’re the most easy to apply in everyday lives. Most importantly, even if the consumer ranks the behaviors that need to be seen to reduce carbon footprint, we can also count that each behavior is not associated with the effect in connection with each other. "
Source: News